Emotion Moves the Needle
Why Strategy Alone Isn’t Enough - The Framework Comes First
Before you can hook anyone emotionally, you need a solid foundation. That starts with the 4Ps: Product, Price, Place, and Promotion—a classic framework introduced by E. Jerome McCarthy and later popularised by Philip Kotler. Once you’ve nailed down what you’re offering, how much it costs, where it lives, and how you're promoting it, it’s time to zoom out. Enter the 3Cs: Customer, Company, and Competitor - a strategic trio coined by Kenichi Ohmae. Together, these frameworks help you align what you're selling with what people actually want—and how to stand out while doing it.
Greed Gets Attention—If You Back It Up
One of the most powerful motivators in marketing is desire. We’re wired to want more: more value, more ease, more status. Greed taps into that. It grabs attention, fuels aspiration, and creates urgency. But if it’s all promise and no substance, you risk losing credibility. The key is to use it with intention. Show people what they gain - but make sure you deliver. Whether you’re offering fast turnaround, bonus content, or smarter solutions, the goal is to make your audience feel like they’re walking away richer, savvier, and in control.
Fear Sparks Action—But Empowerment Seals the Deal
Then there’s fear. Fear of missing out. Fear of falling behind. Fear of getting it wrong. It’s incredibly effective at getting people to act—but it’s not enough to just point out the risk. You need to offer a way through it. In my work, I highlight what’s at stake - missed deadlines, lost opportunities, unnecessary stress - but I always pivot to support. “Worried about your thesis? Let’s fix that before it becomes a crisis.” Fear grabs attention, but trust and guidance keep it. That’s where real marketing power lives: in combining emotion with value and follow-through.
Ready to move beyond strategy and start connecting with your audience on a deeper level? Whether you’re looking to refine your messaging, sharpen your positioning, or craft content that truly resonates—let’s talk.
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Let’s turn insight into action - and emotion into results.